Grand Arcade centre manager Paul Bentham and Star Radio managing director Freddie Scherer at the Grand Arcade ahead of the launch
Cambridge’s Star Radio has teamed up with the city’s leading shopping destination Grand Arcade to launch a dedicated Christmas radio station Grand Arcade Christmas powered by Star Radio, packed with non-stop festive favourites and tips on getting ready for the big day.
Broadcasting non-stop festive music from Monday 9 November until Sunday 27 December, the seasonal station will broadcast to half a million potential listeners on DAB radio in Cambridge and worldwide via smart speakers – including Google Home and Alexa – and the UK RadioPlayer app.
Grand Arcade centre manager Paul Bentham says, “we’re looking forward to welcoming shoppers back to Grand Arcade again in December. In the meantime we’ve created the perfect soundtrack to get people feeling festive in their homes with our friends at Star Radio.”
Star Radio‘s managing director Freddie Scherer adds: “we know that people in Cambridge are now ready earlier than ever to get into the seasonal spirit… so we’re thrilled to be working with the team at Grand Arcade to bring the city’s first dedicated Christmas station to reality.”