The sights and sounds of Wimbledon will once again provide a feel-good factor for the CB1 area this July. Cambridge Business Improvement District (BID) will be setting up a giant LED screen between One The Square and The Tamburlaine Hotel, so all tennis matches televised by the BBC can be broadcast live up to and including 14 July.
The 4,500 employees and residents in the CB1 area are invited to experience the ‘pock’ of tennis ball against racket, the grunts of the players and the cheers of the crowd – and all for free. Cambridge BID will supply 100 chairs on a first come, first served basis, and viewers are welcome either to bring their own refreshments or to purchase from the food vans and ice cream sellers that are available, mainly at lunchtimes.
“We want to foster a sense of community in this rapidly changing part of the city by enabling people to take time out to relax in the sun over lunch, or in the early evening after work,” comments Becky Burrell, marketing and commercial manager at Cambridge BID.
“We recognise employers choose to come to Cambridge not just for the talent pool, but because the city is a special and unique place in which to live and work. We’re here to enhance the experience of employees and residents alike – and what better way to do that than by televising the thrills and spills of Wimbledon?”
For more information visit cambridgebid.co.uk/wimbledon