A Cambridgeshire-based start-up has been named social enterprise of the year at the 2025 East of England StartUp Awards
Founded in 2023, Positively Parenting is a fast-growing social enterprise supporting neurodivergent families to thrive, with a specialist focus on helping parents with ADHD.
“Winning social enterprise of the year feels like a huge moment, not just for me, but for every parent who’s ever felt like they were failing because of their own ADHD,” said founder Lauren O’Carroll. “I created Positively Parenting because I couldn’t find support that recognised how hard it is to parent when you’re the one who struggles with emotional regulation, executive function and overwhelm, and you’re still expected to model it for your kids too.”
All regional winners in their category will now progress to the UK StartUp Awards final taking place at Ideas Fest on 11 September, along with the winners from nine other regions.