Next stop: Strawberries & Creem! Award-winning e-liquid producer Riot Labs is helping the UK to quit smoking by taking a tour of Cambridge’s festival circuit
Festival season is upon us and we couldn’t be happier about it – nothing quite beats the sun pouring down over a sea of festival-goers soaking up the heady atmosphere with a drink, delicious street food and sensational live music. Known for being a space where you can let your hair down, festivals are also packed with plenty of the triggers that lead people to light up – from being outside, to drinking and socialising with friends and strangers.
In a bid to help people kick the habit, Riot Labs is setting up camp at some of Cambridge’s best-loved festivals; last week it attracted thousands to its bright teal Rehab Bus at Cambridge Club Festival, and it will be back this weekend at Strawberries & Creem. The Riot team will be on hand to give professional advice about quitting smoking using the R.I.O.T four-step plan, which involves tackling your triggers head-on so you’re less likely to restart in future. You can also choose from a selection of e-liquids and disposable e-cigarettes (Riot Bars), with a range of flavours available.
Riot Labs will be sponsoring the Strawberries & Creem main stage – or Riot Arena – this weekend, to help raise awareness of its mission to help people ditch cigarettes. “We got a huge reaction to the Riot Rehab Bus at the Cambridge Club festival, and we can’t wait to be back – bigger than ever – at Strawberries & Creem this weekend,” says Ben Johnson, founder and CEO of Riot Labs. “Cambridge has established itself as a not-to-be-missed destination for festival-lovers during the summer and we’re delighted to not only be rolling out the Rehab Bus but sponsoring the main stage too.”
Keep a look out for the bus this weekend at Strawberries & Creem, which takes place from 18-19 June.
