House of Fraser has teamed up with Caffè Nero to create a high-tech online shopping hub above the cafe, which opened on 16 October, and introduced tablet devices and ‘Order in Store’ terminals so Cambridge customers can shop and sip at the same time.
The ground floor of the existing coffee house on Fitzroy Street will have the look and feel of a Caffè Nero, with the addition of House of Fraser tablet devices on tables and touch screens, enabling customers to shop online whilst enjoying a coffee.
Customers will have access to over 1,000 brands, including homewares from Linea Homeware, Biba, Dickins & Jones. Once you’ve found something you love, it can be ordered there and then, and collected from the Fitzroy Street store the next day – with no delivery fees.
The first floor, meanwhile, will be transformed into a House of Fraser branded ‘front of house’ and have the look and feel of the department store’s ‘Buy & Collect’ departments, with trained staff, fitting rooms etc.
“This new concept is the first of its kind and we’re extremely excited to be bringing it to Cambridge,” says executive director of multi-channel at House of Fraser, Andy Harding. “House of Fraser has a high density of online shoppers living within Cambridge postcodes, so having a physical brand presence in the area will benefit new and existing customers. “This new concept will not only act as a hub for our online shoppers wishing to collect their orders but will also become a destination for new and existing customers who want to shop for their favourite brands which may not be available in the area. Many customers will also enjoy the added benefit of having a personal shopper on hand for advice.”
Customers can shop online up to 10pm and collect their items in-store from 12 noon the following day, with no delivery fees. Orders placed after 10pm will be ready for collection 36 hours later.