Fast-forward to 2014 and the business has been a runaway success with diners, opening up restaurants everywhere from Aberdeen to Southampton – and becoming one of the UK’s fastest growing companies in recent years.
Next month (March 2015), you can see what all the fuss is about when Ed’s opens its doors in the Grand Arcade – promising to offer a great new spot for refuelling during shopping trips.
Expect a 1950s diner-style setting, complete with tabletop jukeboxes, booths and of course, a menu packed with all-American classics. Tuck into hamburgers (with toppings including blue cheese, chilli con carne and maple cured bacon), fried chicken, deluxe hot dogs, all-day breakfasts and sides including chilli fries and ‘atomic’ American onion rings (which come slathered in jalapeño jelly, chilli, sour cream, cheddar cheese sauce and with guacamole on the side). There’s also thick and creamy milkshakes and desserts like brownies, waffles and sundaes.
“The Grand Arcade is a fantastic new location for our diner,” says Andrew Guy, CEO of Ed’s. “We’ve had Cambridge on our list for quite some time and now the right site has become available, we’re hugely excited to bring our retro 50s brand to the city.”
Ed’s will work closely with UK employment charity Springboard to target local people in Cambridge, offering worthwhile, long-term employment and careers. The retro restaurant group has become synonymous for hiring staff based on attitude, rather than previous experience; a policy that saw them shortlisted for the 2013 Springboard Award for Best Recruitment Initiative.
Sign up to Ed’s Club at www.edseasydiner.com/club and get a free burger when the new restaurant opens in the Grand Arcade in March.
Like this? Don’t miss Love Food at Burwash Manor in February