Reader Survey 2015

Are you:

Male Female

In what age bracket do you fall?

What is your annual household income?

Which of the following best describes your occupation?

Which of the following are you likely to visit more than once this year?

What do you envisage being your largest expenditures in 2015?

If you answered home improvements, will this be on:

Which local magazines or newspapers do you read?

Which national magazines or newspapers do you read?

Where do you pick up Cambridge Edition?

How often do you read Cambridge Edition?

This is the first time I’ve read it Once every few months I pick it up whenever I see it I’d like to read it each month, but can’t always find a copy I read it every month

How long have you been a Cambridge Edition reader?

How long do you spend reading each issue of Cambridge Edition?

Do not read it Under 10 minutes 10-30 minutes 30-60 minutes

How long do you keep a copy of Cambridge Edition once you’ve picked it up?

I read it once then throw it away I read it and then hold onto it for a few days I read it and hold onto it for a few weeks to refer back to

Do others in your household read Cambridge Edition when you bring home a copy?

Always Sometimes Never

If they do, how many other people on average read each copy?

How often do you read the digital version of Cambridge Edition?

Never Sometimes Frequently Most months Every month

What device do you read it on?

Computer/laptop Tablet Mobile phone

What is your favourite section of Cambridge Edition?

What is your LEAST favourite section of Cambridge Edition?

How many times have you gone to an event or to try a new restaurant/bar/café as a result of seeing it in Cambridge Edition?

Never Once or twice Frequently All the time – it’s one of my main sources of information about what’s going on in Cambridge

Why do you read Cambridge Edition? And what do you like about it?

Is there anything you would like to see more of in Cambridge Edition?

Is there anything you would change about the magazine in general?

Have you visited somewhere or used a service after seeing an advert for the company or event in Cambridge Edition?

Yes No

If ‘yes’ please specify.

Do you read the updates from the Cambridge BID (Business Improvement District) often featured in Cambridge Edition?

Yes No

If yes, do you enjoy reading the BID pages?

Yes No

Is there anything that you would like the Cambridge BID pages to cover? (eg. more local events, more street profiles, business profiles, offers, competitions, etc)

Do you also read Property & Home Edition? (Cambridge Edition’s monthly property and interiors supplement, found on the reverse of the magazine)

Never Once or twice Frequently Every time I get an issue

Which sections of Property & Home Edition do you most enjoy?

Local property news Property listings Advice and opinions from experts on the local property market Interiors features News from Cambridge’s new property developments

Are you currently planning on buying a property in the Cambridgeshire region?

Yes No

Would you consider buying a property in a new development in Cambridge?

Yes No

Are you interested in hearing more about new property developments in the Cambridge area?

Yes No

Have you ever contacted an estate agent after seeing a property featured in Property & Home Edition?

Yes No

How often do you visit the Cambridge Edition website? (www.cambsedition.co.uk)

Never A few times a week or more Once a month Once every few months When I’m looking for something to do in the city

Do you find the website easy to use?

Yes No

Do you think it is updated regularly enough?

Yes No

Which is your favourite section?

More generally, where do you get your daily news/information?

Online Print

Please list below if there is anything that you think we could do to improve the Cambridge Edition website:

Are you familiar with the Cambridge EDIT? (Cambridge Edition’s weekly digital newsletter)

Yes No

If yes, have you signed up to receive it?

Yes No I had, but I unsubscribed – if so, tell us why

If yes, how did you hear about it?

It was featured in Cambridge Edition magazine Word of mouth Via the Edition website Via social media

Which stories are you most interested in reading about?

What device do you generally use to view The Edit?

Computer/laptop Tablet Mobile phone

Are you a Facebook user?

Yes No

Do you ‘like’ Cambridge Edition on Facebook?

Yes No

Do you follow Cambridge Edition on Twitter (@cambsedition)?

Yes No

What time of day are you most active on social media?

Mornings Lunchtime Afternoons Early evening Later at night